![](https://img1.wsimg.com/rcc/extranet/marketing/banners/gray122x43.gif)
![](http://www.feedburner.com/fb/images/pub/feed-icon32x32.png)
Behaviorally targeted online advertising and conversion rates
|
11-11-2006, 11:31 AM,
![]() |
|||
|
|||
Behaviorally targeted online advertising and conversion rates
Quote: Conventional wisdom says that to catch a fish, you have to go where the fish are. But to stretch a metaphor, fish arent always where youd expect to find them. In fact, ad network BlueLithium found in a study that behaviorally targeted online advertising often produced a higher conversion rate when served out of context than in context. full article: http://www.internetretailer.com/article.asp?id=20368 |
|||
11-28-2006, 10:55 AM,
![]() |
|||
|
|||
Behaviorally targeted online advertising: out of context ads work
A related article based on the same Blue Lithium study:
Quote:While devising strategy for your holiday marketing campaign, you've likely mapped out and executed search-engine and multi-channel promotions and offered incentives such as free shipping. But there's a less traditional approach that you can add to the mix that's worth considering: out of context behavioral advertising. full article: http://www.ecommerce-guide.com/solutions...hp/3645626 |
|||
« Next Oldest | Next Newest »
|
Users browsing this thread: 1 Guest(s)