Small-business owners bypassing traditional advertising venues for online ads

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Small-business owners bypassing traditional advertising venues for online ads

05-08-2006, 12:03 PM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Small-business owners bypassing traditional advertising venues for online ads

Quote:The Internet is helping small businesses alter the way they sell themselves.

Some small-business owners are forsaking traditional advertising venues for online advertising -- including ads in search engines Yahoo Inc. and Google Inc. and free listings in online classifieds sites like Craigslist. Others are using Internet firms like Spot Runner Inc., which help small businesses create affordable commercials and buy air time for those ads in local television markets -- something that's usually too costly for smaller firms.

"The Internet has really leveled the playing field for the little guys," says Jason Hacker, owner of Tech Plummer, a computer-repair company in McLean, Va. "The Internet and new technology helps me to get the word out." Mr. Hacker recently began doing some TV advertising with the help of Spot Runner...

full article: http://online.wsj.com/article/SB11468489...lenews_wsj

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	Engagement Marketing vs. Traditional Advertising or Promotion	mandy	0	1,734	10-24-2008, 09:06 AM Last Post: mandy
	Paid Search Advertising Strategies During Times of Financial Crisis	mandy	0	1,884	10-12-2008, 11:38 AM Last Post: mandy
	Attracting Shoppers With Online Display Ads	mandy	0	1,716	10-07-2008, 11:56 AM Last Post: mandy
	Starting Your Own Online Business	sizumi	0	1,663	09-22-2008, 03:22 AM Last Post: sizumi
	10 Small Business Marketing Mistakes	mandy	0	2,010	06-19-2008, 11:19 AM Last Post: mandy
	Behavioral Targeting Beats Contextual Advertising Results By 22%	mandy	0	1,845	02-01-2008, 11:43 AM Last Post: mandy
	Huge Changes in Advertising Industry Predicted Over Next 5 Years	mandy	0	1,475	11-12-2007, 12:00 PM Last Post: mandy
	The Future of Online Advertising	mandy	0	1,559	11-08-2007, 01:35 PM Last Post: mandy
	Marketing Automation Ideas For Small Etailers	mandy	1	1,822	10-29-2007, 10:04 AM Last Post: mandy
	Search Advertising Campaign Management Tips	mandy	0	1,670	06-28-2007, 09:12 AM Last Post: mandy

Forum Jump:

Users browsing this thread: 1 Guest(s)