Small-business owners bypassing traditional advertising venues for online ads

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Small-business owners bypassing traditional advertising venues for online ads

05-08-2006, 12:03 PM,

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mandy Offline

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Small-business owners bypassing traditional advertising venues for online ads

Quote:The Internet is helping small businesses alter the way they sell themselves.

Some small-business owners are forsaking traditional advertising venues for online advertising -- including ads in search engines Yahoo Inc. and Google Inc. and free listings in online classifieds sites like Craigslist. Others are using Internet firms like Spot Runner Inc., which help small businesses create affordable commercials and buy air time for those ads in local television markets -- something that's usually too costly for smaller firms.

"The Internet has really leveled the playing field for the little guys," says Jason Hacker, owner of Tech Plummer, a computer-repair company in McLean, Va. "The Internet and new technology helps me to get the word out." Mr. Hacker recently began doing some TV advertising with the help of Spot Runner...

full article: http://online.wsj.com/article/SB11468489...lenews_wsj

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