Marketing Automation Ideas For Small Etailers
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10-26-2007, 10:58 AM,
Post: #1
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Marketing Automation Ideas For Small Etailers
Quote:Designing effective marketing campaigns and finding the right marketing mix are primary concerns for any online retailer. They are especially important for start-ups and small to medium-sized businesses competing with larger and better established e-tailers, as well as the rapidly growing number of their SMB peers... full article: http://ecommercetimes.com/story/86mH3U3w...rt-1.xhtml |
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10-29-2007, 10:04 AM,
Post: #2
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Re: Marketing Automation Ideas For Small Etailers
part 2 of the article:
Quote:Just how important is marketing to the aspiring e-tailer? "Critical. Automated marketing for startups and SMBs is the price of admission. Understanding and improving the customer experience is how to stand out from the crowd," commented Eric Feige, general manager at Usability Sciences. full article: http://www.crmbuyer.com/story/60007.html |
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