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TulipTools Internet Business Owners and Online Sellers Community › Advertising, Affiliates, and Marketing › Advertising, Affiliates, and Marketing Discussion › Advertising and Marketing Your Product, Service, or Web Site › General Advertising and Marketing Discussion v
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Online Advertising's Dirty Little Secret: Low Response Rates

  
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Online Advertising's Dirty Little Secret: Low Response Rates
04-22-2006, 10:00 AM,
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mandy Offline
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Online Advertising's Dirty Little Secret: Low Response Rates
Quote:People like Steve Weber are Google's worst nightmare. Last November, Weber self-published a book about how to sell used books on the Internet.

To promote it, Weber created a three-line text ad that ran on Google Inc.'s site as a sponsored link when people searched for any word, or phrase, in his book's index...

Weber's marketing campaign cost about $4,000 through the end of the year. "But my conversion rate of click-thrus to actual sales was less than 2 percent," says the Falls Church, Va., resident, who also runs an online used-book store. "By my figuring, that means I spent upwards of $100 for each $20 sale."...

full article: http://www.cioinsight.com/article2/0,154...305,00.asp
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04-24-2006, 06:35 AM,
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valleygirl Offline
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Re: Online Advertising's Dirty Little Secret: Low Response Rates
Quote:"But my conversion rate of click-thrus to actual sales was less than 2 percent,"

A 2 percent conversion rate is average.  You can increase it some what by using very specific keywords.
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