Cookie Abuse in Targeted Advertising draws attention of FCC

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Cookie Abuse in Targeted Advertising draws attention of FCC

11-16-2006, 09:59 AM, (This post was last modified: 11-16-2006, 11:31 AM by mandy.)

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mandy Offline

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Cookie Abuse in Targeted Advertising draws attention of FCC

Quote:Privacy advocates who say marketers overuse cookies and other technology that tracks users' online behavior are taking their case to Washington.

Online advertisers have a sweet tooth for cookies. Not the kind you bake, but the digital kindÂthose tiny files that embed themselves on a PC and keep tabs on what Web sites are visited on which machines. They're useful because they help marketers tailor which ads are served to which users.

But cookies could have a bad aftertaste for consumers. Privacy advocates say the files are being force fed in large quantities to computer users, and they're demanding that the government put some advertisers on a diet...

full article: http://www.businessweek.com/technology/c...a.rss1115a

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