Paid Search Advertising Strategies During Times of Financial Crisis

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Paid Search Advertising Strategies During Times of Financial Crisis

10-12-2008, 11:38 AM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Paid Search Advertising Strategies During Times of Financial Crisis

Quote:Were living through historically bad financial times. Wall Street is in crisis. Consumer confidence is plummeting. Many retailers are projecting weak Q4 sales and revising earnings estimates downward.

The chaos on Wall Street has broad implications for our economy. Considering here only the narrow perspective of paid search advertising, how should online advertisers respond?

1. Have clear economic targets. This is not the time for hazy goals. Determine how aggressively or how conservatively you should be advertising, and stick to your numbers. If your SPCs (sales-per-click) decline, so should your bids...

full article: http://www.rimmkaufman.com/rkgblog/2008/...al-crisis/

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	7 Fatal Paid Search Mistakes	mandy	0	2,310	10-18-2008, 10:26 AM Last Post: mandy
	Six strategies for marketing to men age 18 to 34	mandy	2	3,219	06-11-2008, 07:24 PM Last Post: sneakymagenta
	Search Advertising Campaign Management Tips	mandy	0	2,162	06-28-2007, 09:12 AM Last Post: mandy
	A mix of display and search advertising campaigns generate the best results	mandy	1	2,658	12-05-2006, 03:26 PM Last Post: BellisimaJ.
	New Study Asks If Users Are Ignoring Paid Search Listings	Kristijntje	1	2,582	04-06-2006, 09:36 PM Last Post: bargainbloodhound
	Paid Search Marketing Tactics for 2006	mandy	0	2,391	03-03-2006, 01:14 PM Last Post: mandy
	Paid search marketing: fine for some, but not always everyone	mandy	0	2,496	01-13-2006, 10:54 AM Last Post: mandy

Forum Jump:

Users browsing this thread: 1 Guest(s)