Paid Search Advertising Strategies During Times of Financial Crisis

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Paid Search Advertising Strategies During Times of Financial Crisis

10-12-2008, 11:38 AM,

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mandy Offline

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Paid Search Advertising Strategies During Times of Financial Crisis

Quote:Were living through historically bad financial times. Wall Street is in crisis. Consumer confidence is plummeting. Many retailers are projecting weak Q4 sales and revising earnings estimates downward.

The chaos on Wall Street has broad implications for our economy. Considering here only the narrow perspective of paid search advertising, how should online advertisers respond?

1. Have clear economic targets. This is not the time for hazy goals. Determine how aggressively or how conservatively you should be advertising, and stick to your numbers. If your SPCs (sales-per-click) decline, so should your bids...

full article: http://www.rimmkaufman.com/rkgblog/2008/...al-crisis/

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