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TulipTools Internet Business Owners and Online Sellers Community › Advertising, Affiliates, and Marketing › Advertising, Affiliates, and Marketing Discussion › Advertising and Marketing Your Product, Service, or Web Site › General Advertising and Marketing Discussion v
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New Study Asks If Users Are Ignoring Paid Search Listings

  
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New Study Asks If Users Are Ignoring Paid Search Listings
04-06-2006, 10:06 AM,
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Kristijntje Offline
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New Study Asks If Users Are Ignoring Paid Search Listings
Quote:... a new Nielsen Norman Group study that argues that banner blindness has been followed by search listing blindness...

Nielsen Norman Group (NN/g) brought foveal action into the spotlight last week with its latest round of usability and eye tracking studies that sought to answer a very important question about user behavior. Are users becoming blind to search listings-- particularly the sponsored listings that marketers pay for and which get displayed in different ways on different search engines?...

Quote:We have known for some time that misspellings are money makers in paid search. If nothing else, this validates misspellings as an effective search engine advertising or natural search engine optimization practice...

full article: http://www.imediaconnection.com/content/8953.asp

related discussion in this topic: http://community.tuliptools.com/index.ph...072.0.html
Al draagt een aap een gouden ring, het is en blijft een lelijk ding
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04-06-2006, 09:36 PM,
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bargainbloodhound Offline
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Re: New Study Asks If Users Are Ignoring Paid Search Listings
Quote: banner blindness has been followed by search listing blindness

That's basically my feelings on it too.  I definitely think AdWords type ads are less effective then they were 2 years ago.
"Well, Jay was so giddy that someone named Jay was involved with this site we posted our first non-eBay listing in 3 years here at Lunarbid (we tried two items at Yahoo once upon a time, they bombed)" -Marie posting in a LunarBid thread at OTWA in 2005 wins the award for 'most moronic reason ever given for choosing a venue"

"thanks twat u must have nothing better 2 do. do u talk to all your members like that. will not be recomending your site.
best way to put it is TULIPTOOLS.COM IS REALLY SHIT. DONT JOIN." -pubescent owner of rinky dink off2auction.com in 2011
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