7 Fatal Paid Search Mistakes
|
10-18-2008, 10:26 AM,
Post: #1
|
|||
|
|||
7 Fatal Paid Search Mistakes
Quote:Paid search advertising accounts for more than 45 percent of the global online ad spend and, according to a recent forecast by JP Morgan, search engine marketing will reach nearly $30 billion this year. More than half of that will come from large advertisers, who spend upwards of $50,000 per month, managing tens of thousands of keywords in their search portfolios (at WebTrends, many of our clients are running campaigns using more than 1 million unique keyword combinations). However, there is strong evidence that these heavily invested advertisers waste as much as 31 percent of their paid search dollars on sub-optimized search marketing campaigns. WebTrends estimates this waste will amount to $4.5 billion globally in 2008 and is due to an overreliance on bid management tools that are inherently inefficient because of the manual procedures they require. full article: http://imediaconnection.com/content/sear...20830.html |
|||
« Next Oldest | Next Newest »
|
Possibly Related Threads… | |||||
Thread | Author | Replies | Views | Last Post | |
Paid Search Advertising Strategies During Times of Financial Crisis | mandy | 0 | 2,234 |
10-12-2008, 11:38 AM Last Post: mandy |
|
Avoiding Marketing Copy Mistakes | mandy | 0 | 2,080 |
07-20-2008, 09:58 AM Last Post: mandy |
|
10 Small Business Marketing Mistakes | mandy | 0 | 2,331 |
06-19-2008, 11:19 AM Last Post: mandy |
|
Marketing Mistakes... | mandy | 0 | 1,708 |
10-31-2007, 09:49 AM Last Post: mandy |
|
10 Online Marketing Mistakes to Avoid | mandy | 0 | 2,117 |
10-02-2006, 10:13 AM Last Post: mandy |
|
Avoid these 5 Online Marketing Mistakes | mandy | 1 | 2,484 |
04-24-2006, 07:19 PM Last Post: maggie777 |
|
New Study Asks If Users Are Ignoring Paid Search Listings | Kristijntje | 1 | 2,260 |
04-06-2006, 09:36 PM Last Post: bargainbloodhound |
|
Paid Search Marketing Tactics for 2006 | mandy | 0 | 2,124 |
03-03-2006, 01:14 PM Last Post: mandy |
|
Paid search marketing: fine for some, but not always everyone | mandy | 0 | 2,130 |
01-13-2006, 10:54 AM Last Post: mandy |
Users browsing this thread: 1 Guest(s)