Avoiding Marketing Copy Mistakes

[mandy]

Marketing copy intended to elicit emotion or make people laugh can sometimes go horribly wrong. Heed these warnings.

Are you rational? Most of us like to think of ourselves as rational beings making logical choices. However, there's a raft of evidence telling us we are far more motivated by emotions. And who knows this better than the advertising community? If emotions rule, does it matter if advertising copy makes little sense? Does it matter if it's original? Does it matter if it confuses us?

There's much talk about delivering ads, but less about writing content. Here are some common mistakes.

Sloppy copy
Occasionally, attention to writing meaningful copy gets ignored -- and this can lead to confusion if not outright hilarity...

full article: http://imediaconnection.com/content/19962.asp