06-23-2008, 12:19 PM
Quote:Subscription options for consumables is not necessarily a new concept, but certainly an underused tactic of online retailers.
Its far more common to see e-tailers offering tiered pricing (discounts on quantity) to increase basket size. But customers dont always want to order a case lot of something...
Subscriptions are a great way to:
* Maximize lifetime customer revenue for the item
* Save customer time, storage space and money
* Build long term service relationship with customer
* Potentially sell more/different items over time
full article: http://www.getelastic.com/customer-loyal...-programs/
A related article:
Amazons Novel Way To Build Customer Loyalty
http://www.getelastic.com/customer-loyal...-programs/