Ecommerce Loyalty Programs: Tips for Repeat Orders - Product Subscriptions

[mandy]

Subscription options for consumables is not necessarily a new concept, but certainly an underused tactic of online retailers.

It’s far more common to see e-tailers offering tiered pricing (discounts on quantity) to increase basket size. But customers don’t always want to order a case lot of something...

Subscriptions are a great way to:

    * Maximize lifetime customer revenue for the item
    * Save customer time, storage space and money
    * Build long term service relationship with customer
    * Potentially sell more/different items over time

full article: http://www.getelastic.com/customer-loyal...-programs/

A related article:
Amazons Novel Way To Build Customer Loyalty
http://www.getelastic.com/customer-loyal...-programs/

[amy]

I probably won't be adding product subscriptions but I'm thinking of replacing "free shipping over $100" with an Amazon Prime time membership program on one of our sites.