Optimizing Product Reviews for Different Buyer Types

[mandy]

We’ve talked often about the buying modalities made famous by the Eisenberg brothers and Future Now. We did a Webinar about it and a couple blog posts about how different personality types respond to email subject lines and email creative.

Did you know you can also optimize customer reviews for different buyer types? I don’t mean editing customer reviews — rather the way you implement reviews.

Read on for examples on how you can capture the attention, interest and desire of different customer personalities with customer reviews so they’re more likely to take action and buy from your site.

First, I’ll recap the characteristics of each buying mode, and then offer some suggestions and examples...

full article: http://www.getelastic.com/optimizing-pro...onalities/