3 Step Guide to Using Cross-Sells on Product Pages to Boost Revenues

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3 Step Guide to Using Cross-Sells on Product Pages to Boost Revenues

07-26-2008, 11:04 AM,

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mandy Offline

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3 Step Guide to Using Cross-Sells on Product Pages to Boost Revenues

Quote:SUMMARY: Cross-selling is a classic online tactic to lift order values especially when employed on the shopping-cart page. But you can get more money off the table by focusing elsewhere as well.

An eretailer homed in on their Baby Boomer demographic by cross-selling on their product-details pages. In three quick steps, they lifted onsite revenue by 70% and achieved a 7.25% conversion rate.

full article: http://www.marketingsherpa.com/article.html?ident=30725

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