Ecommerce: Tips & Tactics for Security, Privacy and Trust

[mandy]

On the road of ecommerce, security logos are universal green lights leading the way to conversions. It’s just that simple.

When you consider that recent studies of the past few years suggest that 84% of polled Internet shoppers don’t think that online retailers are putting enough effort into protecting customers (Forrester Research, Inc), 75% of customers left sites because they didn’t feel safe (Internet Retailer), 90% would have completed sales if they saw security logos on the website (Internet Retailer) and 70% of online shoppers will not purchase from websites without viewing security seals or logos, the importance of website security should be glaringly obvious.

But it’s not just a matter of simply protecting the data that your online business collects. It’s also about making your customers feel like they’re having a safe shopping experience and convincing them that you’re doing all that you can to protect them...

full article: http://www.invesp.com/blog/ecommerce/sec...-lock.html