How to personalize online content for visitors while preserving their privacy...

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How to personalize online content for visitors while preserving their privacy...

03-31-2008, 11:10 AM,

Post: #1

mandy Offline

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How to personalize online content for visitors while preserving their privacy...

Quote:Internet marketers have long grappled with two seemingly opposite challenges: how to personalize online content for visitors while preserving their privacy.

Many have given up, relying instead on newsletters, RSS alerts and social network tools. Others monitor and manually update their sitesat great cost to their profit margins. But theres another way.

In response, technology providers have introduced Web-based self-optimizing behavioral targeting and personalization products. These help firms of all sizes increase conversions, average order value and revenuewithout getting too intrusive...

full article: http://multichannelmerchant.com/crosscha...vacy_0324/

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