Survey: Ecommerce Site Web Design, Content, and Rich Media

[mandy]

Web retailers are busy redesigning their e-commerce sites and adding new looks and features that make it easier for customers to shop online. But Internet merchants are also sticking to the basics and implementing new designs that improve product organization, page navigation and site search...

Online retailers also are putting a premium on designing web sites that give customers faster access to product content and personal information. 70.2% of retailers taking part in the survey have web sites that allow shoppers to create a personal account and view and update their information and 52.6% of merchants deploy advanced site search tools that shoppers can use to search by product type, size, color, material and price.

The survey further finds that 57% of retailers have designed their main e-commerce sites with programs that allow customers to track their individual orders. Other popular features include “e-mail a friend” at 54.9%, advanced site search at 47.2%, alternative payments at 43%, and digital coupons or rebates at 40.4%...

full article: http://www.internetretailer.com/article.asp?id=23262