Ecommerce Site Owner Asks for Help in Increasing Conversions

[mandy]

Qualified prospects must first find your website, and once at your site it must be easy for them to locate the products they are seeking. A broad search for “wedding favors” does return WeddingThings.com on the first page of Google results, but broader need-based queries such as “eco friendly wedding favors” or “wedding reception guest ideas” does not return WeddingThings in the first few pages of Google search results.

When performing these searches we noticed a distinct lack of AdWords campaigns suggesting that a campaign based on some specific needs might be a cost-effective way of reaching qualified prospects.

We noticed category pages within the website sometimes had a generic meta-description. Google will often display the meta-description on the search results page, and there is an opportunity here to write a compelling and persuasive meta-description for each category listing...

full article: http://www.practicalecommerce.com/articl...Thingscom/