Improving Conversions: Addressing Customer Anxiety On Your Site

[mandy]

“New visitors” account for a large percentage of an ecommerce site’s traffic. It’s not unusual for a site to have 70% new visitors, with 70% of these new visits landing on a page other than the home page.

New visitors that arrive on a product page through search engines, paid search ads, comparison engines or affiliate links may be ready to buy today (and may be comparing your site against a few other options). With no prior awareness of your website or company - addressing fears, uncertainties, doubts and dealbreakers (FUDDs) about doing business with you is even more critical than if you’re a well known site business Target or Toys R Us. Common FUDDs include:

• If there’s a problem with my order, can I return it? Will it be a hassle to return it?
  
• Is this the best price I can get?
  
• Can I trust that the product is as shown in pictures? (Sizing, colors, quality etc)
  
• Is this the best website to do business with?...

full article: http://www.getelastic.com/addressing-cus...hen-where/