Moving and re-sizing the search box boosts conversions at one etailer

[mandy]

Location isn’t only important in real estate – the location of a search box can have a big impact on sales at an e-commerce site, too. Home furnishings retailer Black Forest Décor relocated its search box from the upper right corner to the center of the page just under the top navigation bar and increased the size of the search box by 72%. The result? A 34% increase in its conversion rate...

Dupus says he looked at several major online retailers and noticed that their search boxes were larger than average and were centered at the top of the page. Based on what those other retailers were doing to support site search, Black Forest Décor also replaced the Go button next to the search box with a Find button...

full article: http://www.internetretailer.com/dailyNews.asp?id=25881