Why should someone purchase from you — and not one of your competitors?

[mandy]

Why should someone purchase from you — and not one of your competitors? An effective Website provides more than a call to action; it offers visitors persuasive reasons to take that action...

Few online retailers have the advantage of a completely exclusive product. Without a persuasive and clearly communicated why-to-buy, you run the risk of commoditization and competing solely on price.

When a site's why-to-buy message is eluding potential customers, there are usually two likely causes.

  1.      The site's owners haven't determined this vital messaging.
  2.      The site's design is hiding it.

Let's tackle each of these problems..

full article: http://multichannelmerchant.com/ecommerc...web-sites/