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TulipTools Internet Business Owners and Online Sellers Community › Ecommerce › Ecommerce › General Ecommerce Discussion v
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Do you have a unique value proposition for your online store?

  
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Do you have a unique value proposition for your online store?
12-02-2008, 09:44 AM,
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mandy Offline
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Do you have a unique value proposition for your online store?
Quote:Do you have a unique value proposition for your online store?

You do if you can answer this question:

Why should your ideal customer purchase from you rather than from anybody else?

I would even go so far as to ask yourself, what one thing about your company, your product selection, your customer service or your customer loyalty is so compelling, that even if a product was out of stock, or some functionality were broken on your site, a customer would stick around and buy something?...

full article: http://www.getelastic.com/how-strong-is-...oposition/
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