Etailers have a long way to go to create an outstanding customer experience

[mandy]

Among the findings that Future Now says reflect the need for major improvements are:

    * 38% of sites have fonts that are difficult to read. "This is especially telling considering this year our average age of reviewer was younger than ever before," the report says. Presumably, older reviewers would have an even harder time with those fonts. Only 14% of the sites allow customers to change the default font size while viewing a web site.
    * Only 37% offer multiple image views of products and 24% do not allow customers to enlarge the product image.
    * 61% do not offer any information on the product page regarding in-stock availability.
    * Only 58% correctly answer an e-mail question within 24 hours.
    * 42% provide shipping cost early in the checkout process.
    * 35% have a checkout process with more than four steps.

full article: http://www.internetretailer.com/dailyNews.asp?id=24610