Advice for Etailers from an Ecommerce Service Provider

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Advice for Etailers from an Ecommerce Service Provider

05-01-2008, 09:56 AM,

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mandy Offline

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Advice for Etailers from an Ecommerce Service Provider

Quote:It's all about image in the fashion world. An apparel or accessory designer's brick-and-mortar stores must appear ever so alluring to the passerby, and its magazine ads should leave readers pining for the latest fashions. Then there's its online store, which visitors expect to be faultless and continually impress them with eye-catching design, an endless inventory and top-notch security...

Quote:ECT: What's your best advice for e-tailers today?

Foy: Not to get caught up in a price game. ... [In] this race to keep discounting -- nobody wins. And ultimately, if we're not in a profitable business, the consumer won't win either, because then we'll be starting to cut corners on merchandise selection to our service levels, and we'll start frustrating them. We're training this customer that they can buy something on sale constantly -- I think that gets us all in trouble...

full article: http://ecommercetimes.com/story/eFashion...62785.html

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