Ecommerce: creating an experience gap between you and your competitors

[mandy]

So, what concrete projects should online retailers consider as 2008 initiatives that can help create an experience gap? Here are a few suggestions:

    * Clarity is increasingly important for shoppers.One way to increase clarity is to provide concise and accurate product information that's easily and quickly accessed. Implementing product "quick look" functionality that shows inventory availability, offers alternative views, provides more product details and lets the customer immediately add to their shopping cart is one strategy for achieving greater transparency and efficiency for your customers. Retailers who continue to rely on flat product category and detail pages risk being left far behind.
    * Speed means more than managing load times. Speed is achieved when a customer feels they have accomplished their task quickly and efficiently. Page loads are one factor in speed but with higher bandwidths they are no longer the core issue. Rather, improving processes so that they are smoother, more intuitive and easier is what really makes online shopping faster for your customers.

      Customers want a quick way to move from exploring merchandise to buying what they like. Making online merchandising displays fully integrated with commerce so that consumers can immediately add items of interest to their shopping cart is an important strategy for optimizing the consumer's experience...

full article: http://ecommercetimes.com/story/Time-for...60997.html