Ecommerce Websites: Why You Shouldn’t Make Users Register Before Buying

[mandy]

2 related articles:

Making customers register before reaching the checkout is something a lot of e-commerce websites used to do and, though there are still some sites that make this mistake, most are learning to avoid this potential obstacle now. ...

full article: http://econsultancy.com/blog/3138-why-yo...ore-buying

How Changing a Button Increased a Site's Annual Revenues by $300 Million  It's hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. What was even worse: the designers of the site had no clue there was even a problem.
The form was simple. The fields were Email Address and Password. The buttons were Login and Register. The link was Forgot Password. It was the login form for the site. It's a form users encounter all the time. How could they have problems with it? The problem wasn't as much about the form's layout as it was...

full article: http://www.uie.com/articles/three_hund_million_button