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Consumers Hate Being Forced to Register At A Site to Buy
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04-26-2008, 11:17 AM,
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Consumers Hate Being Forced to Register At A Site to Buy
Quote: Online retailers face a dilemma: they value the customer information they obtain when shoppers register, but many consumers will abandon a sale if required to register. The solution, Forrester Research says, is to explain to consumers the value they receive by registering and to sweeten the offer with discounts or other benefits. full article: http://www.internetretailer.com/dailyNews.asp?id=26177
Al draagt een aap een gouden ring, het is en blijft een lelijk ding
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04-26-2008, 02:02 PM,
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Re: Consumers Hate Being Forced to Register At A Site to Buy
I hate being "required" to register. I like having the option to register, and I usually do register if I plan on making repeat purchases.
IMO, ecommerce sites should never make it mandatory to register. And yes, I have clicked off a few times when registration was required and I simply didn't want to be bothered or became annoyed. |
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