Ecommerce Site Usability and Conversions

[mandy]

The number one rule of usability is to call things what they are. This is where keyword research really comes into play. Use it in navigation, content and to point user where you want them to go. The second rule in usability is if they don't see it, it is not there. That is the webmaster's problem - not the user. If you have to explain to users how it works, then you have a problem.

How do people search? First example is a sharpshooter. They are very specific in their search, pinpointing exactly what they want. Next set is the concept searcher (shotgun searchers). They shoot for broad terms and see what will pop up. After this are the artillery search. They either have no idea what they are looking for or want to learn as much as possible about a particular subject.

There are various personalities of how people shop sites. The planner - detailed research, the browser - slow to make decision, the price shopper - looking for bottom dollar price, the last minute - price not important and very last minute...

full article: http://www.searchengineguide.com/david-w...sion-w.php