Internet Shopping Usability

[mandy]

What Are Some Lessons Here?

1. Searchers are smart. They do their research before searching and will search by exact product descriptions, model numbers, manufacturer, brand name, and even down to exact measurements and other specifications. Make sure your web site is optimized accordingly.

2. If you offer any third party application, be it a shopping cart or travel reservations, you MUST test it to be sure it works functionally and is designed to sell. Just because a manufacturer gives you a free cart in no way means they gave you one that will earn you revenue.

3. If your order process shows an “Out of Stock” message, and you want the customer to return again or have any faith in your business whatsoever, show them how to find out when it will be re-stocked. If any of these stores would have re-stocked in a week, I still could have ordered and picked it up at a nearby physical store in time for Christmas.

4. No guidance, no interaction, no sale...

full article: http://searchengineland.com/internet-sho...sale-15896