Buyology: using brain waves to explain why we buy

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Buyology: using brain waves to explain why we buy

11-04-2008, 11:35 AM,

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mandy Offline

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Buyology: using brain waves to explain why we buy

Quote:Picture a mad scientist in his laboratory, cackling with glee as he tries to unlock the secrets of the human mind. Now, consider the unsettling possibility that the scientist may be on to something. Marketing expert Martin Lindstrom is that scientist, caught up in the excitement of research in his new book, "Buyology."...

It's the holy grail of marketing analytics -- an unbiased look into the neurological signals underlying purchasing decisions. Scientists in England have been using neuroimaging to measure people's responses to marketing messages...

full article: http://ecommercetimes.com/story/Why-We-B...64954.html

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