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TulipTools Internet Business Owners and Online Sellers Community › Ecommerce › Ecommerce › General Ecommerce Discussion v
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Study: 85% of adults research purchases online then buy offline

  
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Study: 85% of adults research purchases online then buy offline
03-22-2007, 11:39 AM,
Post: #1
mandy Offline
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Study: 85% of adults research purchases online then buy offline
Quote: Researching purchases online then buying offline is nearly universal...85% of online shoppers have shopped online for a purchase they made offline...

Online consumers told surveyors that they spend more time researching products online than they spend shopping in person. Two-thirds of multi-channel shoppers said the Internet is the most important shopping information resource...

Multi-channel shoppers also purchase more at local stores than they originally planned to after doing online research, according to the new study...

full article: http://www.internetretailer.com/dailyNews.asp?id=21804
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03-24-2007, 07:38 PM,
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bargainbloodhound Offline
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Re: Study: 85% of adults research purchases online then buy offline
I research online before I buy online.  I hate (offline) stores.  Tongue
"Well, Jay was so giddy that someone named Jay was involved with this site we posted our first non-eBay listing in 3 years here at Lunarbid (we tried two items at Yahoo once upon a time, they bombed)" -Marie posting in a LunarBid thread at OTWA in 2005 wins the award for 'most moronic reason ever given for choosing a venue"

"thanks twat u must have nothing better 2 do. do u talk to all your members like that. will not be recomending your site.
best way to put it is TULIPTOOLS.COM IS REALLY SHIT. DONT JOIN." -pubescent owner of rinky dink off2auction.com in 2011
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03-24-2007, 07:47 PM,
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BellisimaJ. Offline
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Re: Study: 85% of adults research purchases online then buy offline
[quote author=bargainbloodhound link=topic=8788.msg47890#msg47890 date=1174765089]
I research online before I buy online.  I hate (offline) stores.  Tongue
[/quote]

Me too, although if I lived in NY, I probably would be shopping offline a lot more. Laughing7
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