Case Study: How A Product Return System Lifted Conversions 26%

[mandy]

SUMMARY: Here’s fodder for all you eretailers preparing for an onslaught of product returns after the holidays. They don’t have to drain profits or lower customer satisfaction levels.

A shoe marketer turned this minus into a plus when it started revealing to online shoppers the return rate on products. Clickthroughs saw a big boost, and returns dipped significantly as overall sales increased 26%.

full article: http://www.marketingsherpa.com/article.html?ident=30273

[bargainbloodhound]

Here's an example of Shoeline's Return-O-Meter in action (scroll down, right column); http://www.shoeline.com/asp/dcpItem.asp?style=DW2458

Our solution to products with high return rates is to stop selling them.  I like Shoeline's solution but we don't have the resources (i.e. available time) to do something like that.  .