The influence of online research in web purchases varies by product.

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The influence of online research in web purchases varies by product.

06-11-2008, 09:15 AM,

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mandy Offline

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The influence of online research in web purchases varies by product.

Quote:New research finds that the influence of online research in web purchases varies by product. ..

While the Internet can help consumers sort through product choices, it doesnt always influence buying decisions as much as other sources of information, according to The Internet and Consumer Choice: Online Americans Use Different Search and Purchase Strategies for Different Goods,...

full article: http://www.internetretailer.com/dailyNews.asp?id=26723

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