The benefits of being a multi-channel seller

[Kristijntje]

From ChannelAdvisor CEO Scot Wingo's eBay Strategies blog and the ChannelAdvisor corporate blog:

We've long believed that the most healthy merchant has a diversified portfolio of ecommerce channels that allow them to easily move different types of products with different goals.  Want the top price and lowest channel cost?  Use your website.  Want to turn inventory to cash?  eBay is king.  Have some very deep sku's you have a great price on?  Overstock. Do you have some 30 day old inventory that's not moving on your website? Amazon-it!

Well now we have enough data to quantitatively prove that multi-channel sellers are growing much faster than the single channel (usually eBay) seller.  Dave reports that multi-channel sellers that have been multi-channel since 06 are growing 220% faster than single-channel.  Newly multi-channel sellers (07) are growing 42% faster than single channel sellers.

Even with eBay showing signs of life, the data couldn't be clearer that if you are a single channel seller, you need to go multi-channel ASAP if you want to grow your business at the same pace of e-commerce...

full article: http://ebaystrategies.blogs.com/ebay_str...ts-of.html

What does this mean for you? I hope it quantifies what we’ve been saying all along – that going multi-channel has a significant benefit to your top-line while simultaneously decreasing your risk that the changing dynamics of any one channel will adversely affect your business...

full article: http://blog.channeladvisor.com/blog/2008...i-channel/