Ecommerce: Optimizing Cross Channel Marketing With Personalization

[mandy]

E-tailers are taking a new look at personalization these days as they hunt for more ways to cross-sell, upsell and encourage repeat business. E-commerce solutions providers and research firms are advocating the integration of personalization into online strategies as one way companies can optimize cross-channel marketing and keep pace with the industry's changing dynamics.

Personalization tools let e-tailers make tailored, real-time recommendations for additional purchases at various stages of the shopping cycle -- from the initial view of product details to the shopping cart and final order confirmation pages. They offer e-commerce firms opportunities to maximize the value of each customer interaction and promote customer loyalty...

Seventy-six percent of consumers polled for ChoiceStream's 2007 personalization survey said they wanted personalized recommendations, and 56 percent said they were more likely to return to Web sites that offer them...

full article: http://www.ecommercetimes.com/story/Pers...63472.html