Ecommerce: Website Marketing and Design Checklists

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Ecommerce: Website Marketing and Design Checklists

09-08-2008, 09:45 AM,

Post: #1

mandy Offline

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Ecommerce: Website Marketing and Design Checklists

Quote:Contact Us page

* Easy to find
* Multiple contact options:
* Phone
* Fax
* Email
* Form
* Chat
* Customer feedback
* Street map
* Hours of operation
* Multiple points of contact:
* Customer service
* Tech support
* Inquiries
* General info
* Job applications
* Billing
* Management team
* Ad-free
* Form requires only essential info

E-Commerce considerations

* Mini-product basket always available
* Displays payment options:
* CC
* Paypal
* Google Checkout
* No multiple paths to dupe product pages
* No tracking IDs in URLs
* Robots.txt shopping cart pages
* No (or nofollowed) links to secure pages
* Keep secure cert current

full article: http://www.searchengineguide.com/stoney-...ist-pe.php

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