Using Presence-based Marketing to Increase Ecommerce Conversions

Thread Rating:

0 Vote(s) - 0 Average
1
2
3
4
5

Threaded Mode | Linear Mode

Using Presence-based Marketing to Increase Ecommerce Conversions

08-06-2007, 09:17 AM,

Post: #1

mandy Offline

Administrator

Posts: 9,932
Likes Given: 0
Likes Received: 6 in 5 posts
Joined: Feb 2011
Reputation: 0

Using Presence-based Marketing to Increase Ecommerce Conversions

Quote:In automotive retailing, where the preferred online conversion event is a live conversation between a salesperson and an in-market shopper, a new tool has emerged to improve conversion rates. It is called presence-based marketing.

With presence-based marketing, website providers change the look and behavior of an online ad or webpage based on real-time knowledge about the availability of a dealerships sales staff. When one or more salespeople are available, a graphic with a strong call-to-action and integrated communication options drops in, stimulating site visitors to act...

full article: http://imediaconnection.com/content/16091.asp

« Next Oldest | Next Newest »

Possibly Related Threads…
Thread		Author	Replies	Views	Last Post
	Improving Conversions: Addressing Customer Anxiety On Your Site	mandy	0	2,725	07-17-2009, 01:42 PM Last Post: mandy
	6 Steps to Optimize Website Conversions	mandy	0	2,670	01-29-2009, 11:04 AM Last Post: mandy
	Optimizing Your Site For Conversions	mandy	0	2,021	11-04-2008, 12:07 PM Last Post: mandy
	8 Tips for Boosting Conversions	mandy	0	1,914	10-01-2008, 10:58 AM Last Post: mandy
	Ecommerce: Website Marketing and Design Checklists	mandy	0	2,860	09-08-2008, 09:45 AM Last Post: mandy
	7 Variables That Affect Conversions and Sales	mandy	0	2,051	08-19-2008, 10:43 AM Last Post: mandy
	Ecommerce Conversion Optimization and Internet Marketing	mandy	0	2,081	08-03-2008, 11:58 AM Last Post: mandy
	Ecommerce: Marketing to Canadians - 7 tips for Canada-friendly websites	mandy	0	2,281	07-19-2008, 10:04 AM Last Post: mandy
	Ecommerce Site Owner Asks for Help in Increasing Conversions	mandy	0	2,192	07-11-2008, 12:01 PM Last Post: mandy
	Recession Tip: Increase Percentage of Repeat Buyers	mandy	0	1,766	07-05-2008, 12:04 PM Last Post: mandy

Forum Jump:

Users browsing this thread: 1 Guest(s)