Using Presence-based Marketing to Increase Ecommerce Conversions

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Using Presence-based Marketing to Increase Ecommerce Conversions

08-06-2007, 09:17 AM,

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mandy Offline

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Using Presence-based Marketing to Increase Ecommerce Conversions

Quote:In automotive retailing, where the preferred online conversion event is a live conversation between a salesperson and an in-market shopper, a new tool has emerged to improve conversion rates. It is called presence-based marketing.

With presence-based marketing, website providers change the look and behavior of an online ad or webpage based on real-time knowledge about the availability of a dealerships sales staff. When one or more salespeople are available, a graphic with a strong call-to-action and integrated communication options drops in, stimulating site visitors to act...

full article: http://imediaconnection.com/content/16091.asp

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