eBay Seller Tips for Developing a Multi-Channel Online Selling Strategy

[regic]

Remember earlier I mentioned that eBay is about 25% of ecommerce. Well here is how the rest of what I call the "online channels" breaks down:

    * 40% - Search (natural and paid)
    * 10% - Comparison Shopping Engines
    * 25% - Direct to ecommerce site

There are two main differences between what you've already been doing on eBay and what you will need to be successful "off-eBay":

  1. Bring the buyers. I liken eBay to ecommerce training wheels. Your job is to source products, list them and ship them. eBay's job is to bring the buyers. Well in the off-eBay scenario, you are now in charge of bringing buyers.
  2. Enable transactions. One important detail that eBay also takes care of for you that you won't have when you go "off-eBay/multi-channel" is the actual completion of a transaction (from the "buy button" through the checkout).

full article: http://auctionbytes.com/cab/abn/y06/m11/i06/s01

[BellisimaJ.]

Good article, Regic--thanks!

Bring the buyers.

That's the hard part.
But, doable.

If someone is already selling on ebay, use ebay as a customer acquisition tool to bring the buyers to your website!!