Tips on Selling to the Online Teen Shopper

[Kristijntje]

Article offers several tips for ecommerce merchants to use when targeting the teenage shopper.  Tips include showing the price upfront, allowing sort by preference, offering wish lists, not requiring registration, speedy checkout, interactive sites, fast load times, avoiding childish themes,  and several others

When it comes to shopping online, teenage users are a contradiction: Most teens don't have their own credit card, yet they love to shop online. (Which simply proves they have access to their parents' card).

About 80 percent of online teens age 12-17 visit retail sites...

full article: http://www.ecommerce-guide.com/solutions...hp/3608016

[mandy]

According to a recent report from market research publisher Packaged Facts, approximately 25.6 million teen live in the United States today, and in 2006 they spent nearly $80 billion dollars on food, apparel, personal-care items, entertainment and other items. Despite a slight decline in the teen population over the next few years, "The Teens Market in the U.S." report predicts that teen spending will grow an estimated 3.5 percent annually, climbing to $91.1 billion in 2011.

Where are teens spending their cash? More than a quarter of them are spending it online, with that figure expected to rise, according to the report. Similarly, the survey found that roughly a third of teens now considered the Internet their primary source of entertainment.

Those statistics have a lot of online retailers and entertainment providers seeing dollar signs. But if you want to cash-in on the teen buying trend, you need to know how to market to this notoriously fickle, attention-strapped audience...

full article: http://www.ecommerce-guide.com/solutions...hp/3699986