Ten Tips for Offering Online Coupons

[mandy]

...what works well for retailers offering discounts for online shopping and what doesn’t. These are my top 10 tips for Internet merchants.

   1. When creating coupons for the first time, merchants tend to forget that they must create coupons that appeal to a wide audience and are simple to apply. One of the most common mistakes is creating a coupon that is valid only for a specific product or product category.  Alternatively, merchants will create coupons that appear general but actually include as many as 30 or more brand and product exclusions.  In limiting the product range, merchants are also limiting potential customers.

   2. A complicated coupon code is another common problem among merchants using coupons for the first time. Many users tend to write down coupon codes on paper before entering them, so long and complex codes leave room for error. Coupon codes should be short and simple and should avoid using characters that can be misinterpreted, so as “0” and “O.”...

full article: http://multichannelmerchant.com/webchann...-03092007/