Coupons delivered via cell phone can be redeemed in stores or online

[mandy]

Bringing the cell phone into a multi-channel marketing strategy, communications technology company Twelve Horses and Mobile Technology Group have launched a service that lets retailers deliver mobile text coupons that can be redeemed in stores or online.

...cell phone-delivered coupons – which appear as alpha-numeric text messages that can be entered onto a retail web site, spoken into a voice-recognition system, or simply shown to a store retailer – are expected to be particularly popular with young people accustomed to text-messaging....

full article: http://www.internetretailer.com/dailyNews.asp?id=16901

[freebieman]

neat concept, but might be crossing a fine line...it might open the door for spammy messages...