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Conversion, Carts, and Coupons: Boosting Conversion Rates
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04-03-2006, 12:01 PM,
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Conversion, Carts, and Coupons: Boosting Conversion Rates
Survey on conversion rates by online merchants with ways to boost conversions. Areas of the shopping experience that can be improved to boost conversions are: streamlining the checkout process, improving on-site search, promotions, email, improving/better use of product information and rich media, and monitoring conversions.
Quote:Website feature effectiveness full article: http://multichannelmerchant.com/webchann..._04012006/ |
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04-03-2006, 09:22 PM,
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Re: Conversion, Carts, and Coupons: Boosting Conversion Rates
I disagree that email is more effective than free shipping.
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