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TulipTools Internet Business Owners and Online Sellers Community › Ecommerce › Ecommerce › General Ecommerce Discussion v
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Conversion, Carts, and Coupons: Boosting Conversion Rates

  
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Conversion, Carts, and Coupons: Boosting Conversion Rates
04-03-2006, 12:01 PM,
Post: #1
mandy Offline
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Conversion, Carts, and Coupons: Boosting Conversion Rates
Survey on conversion rates by online merchants with ways to boost conversions.  Areas of the shopping experience that can be improved to boost conversions are: streamlining the checkout process, improving on-site search, promotions, email, improving/better use of product information and rich media, and monitoring conversions.

Quote:Website feature effectiveness
in descending order as rated “very” to “somewhat” valuable

Keyword search 94%
Sales/specials 92%
Cross-sells 91%
E-mail as a merchandising vehicle 91%
Seasonal promotions 89%
Free shipping 76%
Top sellers 74%
Coupons/rebates 73%
Upsells 73%
“What's new” section 73%

full article: http://multichannelmerchant.com/webchann..._04012006/
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04-03-2006, 09:22 PM,
Post: #2
valleygirl Offline
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Re: Conversion, Carts, and Coupons: Boosting Conversion Rates
I disagree that email is more effective than free shipping. 
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