Conversion, Carts, and Coupons: Boosting Conversion Rates

[mandy]

Survey on conversion rates by online merchants with ways to boost conversions.  Areas of the shopping experience that can be improved to boost conversions are: streamlining the checkout process, improving on-site search, promotions, email, improving/better use of product information and rich media, and monitoring conversions.

Website feature effectiveness
in descending order as rated “very” to “somewhat” valuable

Keyword search 94%
Sales/specials 92%
Cross-sells 91%
E-mail as a merchandising vehicle 91%
Seasonal promotions 89%
Free shipping 76%
Top sellers 74%
Coupons/rebates 73%
Upsells 73%
“What's new” section 73%

full article: http://multichannelmerchant.com/webchann..._04012006/

[valleygirl]

I disagree that email is more effective than free shipping.