Using Haggling and Make An Offer to Get Around M.A.P. Restrictions

[mandy]

SUMMARY: Letting your customers haggle over price online can lift your revenue. Does a 685% boost get your attention?

Check out how an eretailer hit the jackpot after adding a simple button to their website to negotiate price. Here are three steps your IT department can take with little hassle...

CHALLENGE

West Coast Golf Online faced disadvantage three years ago when competing with golf equipment brick-and-mortar stores. Like other golf eretailers, they had to abide by the industry's minimum advertised price (MAP) for gear or face the ire of the manufacturing community.

In-store reps could negotiate with customers and still be OK under the MAP guidelines. So, they could sell at lower prices not generally available to online golf retailers...

full article: http://www.marketingsherpa.com/article.html?ident=30780

[bargainbloodhound]

One of these days I'll get around to installing the Zen Cart M.A.P. mod on TS...