Niche e-commerce sites offer the best rewards

[mandy]

It may seem counterintuitive that niche e-commerce sites do so well. After all, who would think a store selling only ball bearings, a Beerbelly beverage container or "Back to The Future" memorabilia would be successful?

And yet sophisticated search-engine technology and marketing, coupled with a more mature online shopping base, is proving that these uber-specific Web stores are prospering.

Indeed, so-called "long tail" searches, in which people use longer, very specific queries, say a "1-inch stainless steel pillow block bearing" instead of "bearing," is often how people find these sites. And, researchers say, as more people realize that the Internet lets shoppers find obscure or highly specialized items, there's more incentive to produce them for sale...

full article: http://www.ecommerce-guide.com/solutions...hp/3661441