Social Commerce: To Do or Not To Do

[mandy]

Making Smart Marketing Choices
So in light of the JupiterResearch report's findings, is there a magic formula for determining where online retailers should focus their online marketing dollars, especially if they have a limited budget? As Freeman Evans emphasized, a lot of it depends on your particularly business. However, "if you really need to ring the register and acquire customers," she said, "it's probably best to focus on things that drive users directly to your Web site, such as search engine marketing, affiliate marketing, e-mail marketing and those all-important user reviews."

David Schatsky, the president of JupiterResearch, offered this insight: "There is a propensity to gravitate toward what is considered to be the latest and greatest method of getting noticed without knowing for certain that this particular (method) will work. Retailers would be better served to take a step back and evaluate how effective tactics really are — and with whom — to make a stronger impact with the right audiences rather than succumbing to trends."

Put another way, there's no harm in trying out an intriguing new marketing opportunity, but before you pour thousands of dollars into a particular method, test it out, say the experts...

full article: http://www.ecommerce-guide.com/news/article.php/3691411