A Checklist For Setting Up an E-Commerce Site

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A Checklist For Setting Up an E-Commerce Site

03-26-2008, 10:09 AM,

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mandy Offline

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A Checklist For Setting Up an E-Commerce Site

Quote:E-Commerce Site Checklist
E-commerce and user experience consultant Carlos Manalo, who has worked with Crateandbarrel.com, CB2.com and Landsend.com, offers the following outline for setting up an e-commerce site:

1. Create an Online Plan
* Assess the opportunity and check out the competition
* Define vision and metrics of success
* Figure out the cost of doing business online
* Determine tasks and staffing needs

2. Establish your Merchandising Approach
* Inventory
* Merchandising focus
* Promotions plan
* Merchandising calendar
* Integrate across channels

3. Figure out the Moving Pieces: Logistics, Shipping, Fulfillment, Customer Service...

full article: http://www.ecommerce-guide.com/solutions...hp/3735596

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