Searchandising: e-commerce search and online merchandising

[mandy]

It's no secret that e-commerce search and online merchandising have a magnetic attraction. These applications morphed into the e-commerce lexicon as "searchandising," enabling merchants who integrate search and merchandising to realize higher levels of customer satisfaction and returns. Seventy percent of retailers surveyed in a recent Aberdeen Group benchmark report said that visitors who used search tools were more likely to convert from browsers to buyers...

Companies that compete in the search and merchandising arena provide decision-making tools for customers to allow them to find products quickly and easily. Although the concept is called faceted search, vendors have different names for it and are busy registering and trademarking their segmented search descriptors...

full article: http://www.ecommercetimes.com/story/XhtK...ling.xhtml