3 Ways to lower shopping cart abandonment rates

[mandy]

This is my tactic number three for the year, and, of course, that is emailing people who are cart abandons. By that, I do mean and let me really clarify, I mean people who are registered users of your site or who have registered as part of their cart checkout process and have given you permission to email them … and then abandoned the cart. So they have to be somebody who’s on your list or who just joined your list because, obviously, you wouldn’t want to email somebody who wasn’t...

I’m telling you here right now, as we can see from our respondents, it’s hugely effective. You’ve got 73% of people saying, “I tested this, it’s effective.”...

fill article: http://www.marketingsherpa.com/article.html?ident=29874

[valleygirl]

I always follow up with customers who have opted-in to receive marketing updates.  It's very effective.  15%-20% of people who abandoned their carts complete the purchase after being contacted.