Cart Abandonment Rates and Buyers' Tolerance of Glitches Both Fell in 2007

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Cart Abandonment Rates and Buyers' Tolerance of Glitches Both Fell in 2007

12-02-2007, 09:03 AM,

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mandy Offline

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Cart Abandonment Rates and Buyers' Tolerance of Glitches Both Fell in 2007

Quote:Attention online merchants: Your customers' patience for technical foul-ups getting in the way of their purchases is wearing dangerously thin.

The reason: As e-commerce site experiences continue to improve, customer expectations improve right along with them.

The good news is that online shopping-cart-abandonment rates have decreased dramatically in 2007, to 52% on average from 60% in 2006...

One reason for this pleasant drop in abandonment rates is that marketers have increasingly taken control of closing the deal, MarketingSherpa finds. In the past, carts were more a function of the tech team than of marketing, said the report. Marketing and merchandising got the shopper all the way to the cart and then tech took over. However, over the past two years, we've seen a surge in marketers tweaking cart design....

full article: http://multichannelmerchant.com/webchann...tations_5/

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