Ecommerce Sites need to improve their marketing to the over-45 demographic

[mandy]

If you’re wondering why e-commerce isn’t taking off, blame those affluent older baby boomers, says demographic guru David Foot...

...internet marketers are running into a wall of resistance because internet use drops off dramatically for those over 45.

That’s a big problem for retailers since that group also happens to have a lot of accumulated wealth.

“I think the first question on any website should be ‘If you’re under 45 click here, if you’re over 45 click here,...

full article: http://lfpress.ca/newsstand/Business/200...44276.html